[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.atty.cz\/co-vse-musi-obsahovat-cenik\/#Article","mainEntityOfPage":"https:\/\/www.atty.cz\/co-vse-musi-obsahovat-cenik\/","headline":"Co v\u0161e mus\u00ed obsahovat cen\u00edk","name":"Co v\u0161e mus\u00ed obsahovat cen\u00edk","description":"Zat\u00edmco d\u0159\u00edve jsme v internetov\u00fdch obchodech na\u0161li pouze katalogy zbo\u017e\u00ed, nyn\u00ed se st\u00e1v\u00e1 normou i cen\u00edk http:\/\/www.kanalizace-instalateri.cz\/cenik. Ale jak\u00fd je...","datePublished":"2020-07-12","dateModified":"2020-07-12","author":{"@type":"Person","@id":"https:\/\/www.atty.cz\/author\/#Person","name":"","url":"https:\/\/www.atty.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/53fcaa7178df0f37d30678446939b206ab1017330cccbc8c93b5efa33cddcf51?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/53fcaa7178df0f37d30678446939b206ab1017330cccbc8c93b5efa33cddcf51?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"atty.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.atty.cz\/wp-content\/uploads\/cenik1_5.png","url":"https:\/\/www.atty.cz\/wp-content\/uploads\/cenik1_5.png","height":0,"width":0},"url":"https:\/\/www.atty.cz\/co-vse-musi-obsahovat-cenik\/","about":["Online"],"wordCount":443,"articleBody":"      Zat\u00edmco d\u0159\u00edve jsme v internetov\u00fdch obchodech na\u0161li pouze katalogy zbo\u017e\u00ed, nyn\u00ed se st\u00e1v\u00e1 normou i cen\u00edk http:\/\/www.kanalizace-instalateri.cz\/cenik. Ale jak\u00fd je mezi nimi rozd\u00edl? \u0158ada lid\u00ed to nev\u00ed, a tyto dva pojmy zam\u011b\u0148uje.Stru\u010dn\u011b \u0159e\u010deno, katalog obsahuje i popis parametr\u016f v\u00fdrobku a \u010dasto i jeho obr\u00e1zek. Najdeme jej obvykle v kolonce \u201ezbo\u017e\u00ed\u201c. Umo\u017e\u0148uje n\u00e1m se pod\u00edvat, co to vlastn\u011b je za v\u011bc. Pokud toti\u017e sh\u00e1n\u00edme nap\u0159\u00edklad vysava\u010d s ur\u010ditou silou, pak zabrous\u00edme pr\u00e1v\u011b tam.Naproti tomu cen\u00edk je seznam v\u00fdrobk\u016f a jejich cen, samoz\u0159ejm\u011b jak s DPH tak bez n\u00ed, jak je stanoveno z\u00e1konem. Nenajdete tam \u017e\u00e1dn\u00fd popis, \u010dist\u011b jen n\u00e1zev a cenu. Je v\u0161ak pravda, \u017ee pr\u00e1v\u011b n\u00e1zev \u010dasto slou\u017e\u00ed jako hypertextov\u00fd odkaz, kter\u00fd v\u00e1s po kliknut\u00ed p\u0159em\u00edst\u00ed do katalogu pr\u00e1v\u011b na str\u00e1nku onoho produktu.K \u010demu ale vlastn\u011b slou\u017e\u00ed? Zd\u00e1lo by se, \u017ee katalog \u00fapln\u011b sta\u010d\u00ed, nebo\u0165 informace tam jsou podstatn\u011b kompletn\u011bj\u0161\u00ed. To je pravda, cen\u00edky v\u0161ak maj\u00ed jinou \u00falohu. Slou\u017e\u00ed k porovn\u00e1n\u00ed cen jednotliv\u00fdch v\u00fdrobk\u016f. Pokud se vr\u00e1t\u00edme k ji\u017e zm\u00edn\u011bn\u00fdm vysava\u010d\u016fm, pak \u0159ekn\u011bme, \u017ee jsme v dan\u00e9m obchod\u011b nalezli n\u011bkolik, kter\u00e9 by odpov\u00eddaly na\u0161im po\u017eadavk\u016fm.Nyn\u00ed se v\u0161ak chceme rozhodnout, kter\u00fd si vybereme. Jedn\u00edm z d\u016fle\u017eit\u00fdch krit\u00e9ri\u00ed je samoz\u0159ejm\u011b cena \u2013 p\u0159eci jen chceme nakoupit co nejlevn\u011bji. Proto p\u016fjdeme do cen\u00edku, kde je m\u016f\u017eeme bez probl\u00e9mu porovnat. Rozhodn\u011b to pom\u016f\u017ee v na\u0161em rozhodov\u00e1n\u00ed.Co by ale z pohledu prodejce m\u011bl obsahovat, a co naopak nikoliv? Nesm\u00edme zapom\u00ednat, \u017ee hlavn\u00edm c\u00edlem je zde naladit z\u00e1kazn\u00edka ke koupi.V prvn\u00ed \u0159ad\u011b by m\u011bl b\u00fdt p\u0159ehledn\u00fd a srozumiteln\u00fd. Mus\u00edme po\u010d\u00edtat s t\u00edm, \u017ee z\u00e1kazn\u00edk je laik, kter\u00e9mu odborn\u00e9 term\u00edny obvykle moc ne\u0159\u00edkaj\u00ed. Je tedy z\u00e1hodno ud\u011blat jej tak jednoduch\u00fd, jak je jen mo\u017en\u00e9. Se\u0159azen\u00ed v\u00fdrobk\u016f podle typ\u016f tak\u00e9 nen\u00ed na \u0161kodu.D\u00e1le by m\u011bl b\u00fdt pravideln\u011b aktualizovan\u00fd. Jen m\u00e1loco z\u00e1kazn\u00edka tak odrad\u00ed, kdy\u017e si chce n\u011bjak\u00fd v\u00fdrobek koupit, jen aby zjistil, \u017ee cena se li\u0161\u00ed od t\u00e9, kter\u00e1 byla v cen\u00edku uvedena.Pokud to v\u0161e spln\u00edte, pak budete m\u00edt v\u00edce z\u00e1kazn\u00edk\u016f a t\u00edm i vy\u0161\u0161\u00ed zisky. A to se vyplat\u00ed.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Co v\u0161e mus\u00ed obsahovat cen\u00edk","item":"https:\/\/www.atty.cz\/co-vse-musi-obsahovat-cenik\/#breadcrumbitem"}]}]